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ELITE IVF Supports Launch of New Virtual Resources During Infertility Awareness Week

TORONTO, ONTARIO April 22, 2020 — Many fertility patients across Canada have had to put their baby dreams on hold due to the temporary closure of clinics during the COVID-19 pandemic. To provide comfort and support, global fertility agency ELITE IVF has teamed up with registered charity Fertility Matters Canada to launch virtual resources during Canadian Infertility Awareness Week (April 19 to 25).

“Patients struggling with fertility challenges need support and hope right now. Infertility is already stressful and emotional, add a pandemic to that and it becomes incredibly difficult,” said ELITE IVF President and CEO David Sher. “The work that Fertility Matters Canada is doing aligns with our values, and we are honoured to work together to help the community through these difficult and uncertain times.”

With the theme of “We See You,” the focus of this new initiative is to build connection and a strong sense of community among Canadian fertility patients, health care providers and wellness experts via online resources and interactive counselling sessions. Hosted by Fertility Matters Canada, patients can access virtual sessions with fertility experts.

“With the generous help of our sponsors like ELITE IVF, Fertility Matters Canada is able to deliver on our mission and host peer-led support groups, lobby government and educate Canadians about fertility,”  said Carolynn Dubé, Executive Director of FMC. “We know that this year, more than ever, Canadians who are struggling to conceive face even more obstacles — we are grateful for the support we’ve received from ELITE IVF to help us provide our community with meaningful and impactful resources and tools.”

Approximately 1 in 6 couples in Canada experience infertility — a number that has doubled since the 1980s and continues to rise. ELITE IVF is proud to be a Silver Sponsor of 2020 Canadian Infertility Awareness Week, and a FMC GOLD sponsor in support of initiatives and outreach for the year ahead.

About ELITE IVF

ELITE IVF is a global fertility agency for intended parents, egg donors and surrogates. As one of the first cross-border fertility specialists, we have engaged to help more than 7,500 patients around the world fulfill their dreams of building a family. With over 15 years as trusted experts in the field, we develop a customized treatment plan tailored to patients’ unique medical needs and guide them through the entire process. Our advanced fertility techniques, leading medical teams and diverse egg donor and surrogacy network ensure a faster time to treatment, better fertility outcomes and higher pregnancy success rates. For more information about ELITE IVF, visit www.elite-ivf.com

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For more information or to schedule an interview, contact:

Katie Ostler
Communications Director, ELITE IVF
katie@elite-ivf.com
+1 (866) 354-8348

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